Every year, the World Health Organisation holds World No Tobacco Day on the 31st of May. Smoking, the tobacco industry and cigarettes themselves negatively impact human life in a multitude of ways and the WHO creates a theme each year to emphasise the impact of tobacco in that area of our lives.
This year's theme is Protect the Environment, highlighting the effect that smoking has on our planet. Did you know that cigarette butts are the world's most littered item? Or that cigarette butts account for around 40% of the litter we find on our beaches?
While byegwaai's mission is primarily to help people quit smoking cigarettes, we also want to help reduce the negative impact of tobacco in all aspects of our lives. That's why in keeping with this year's Protect the Environment theme, we will be participating in a beach clean up to help rid our beautiful Cape Town beaches of cigarette butts (and other litter) on Saturday the 4th of June.
If you're keen to participate in our beach clean up, here are the details.
Date: Saturday 4 June 2022
Venue: Milnerton Beach - meet at the lighthouse
Things to bring: sunscreen, a hat, gloves, water
We are trying to encourage every smoker in Cape Town to participate. So if you know a smoker who wants to do their part to offset the impact that cigarettes have on the environment, share this page with them or tag them on our social media pages to nominate them to participate.
But what is hard work without reward? The first 50 people that fill a bag of litter on the day as well as post a photo on social media with the hashtag #ButtsOffTheBeach as well as tag @byegwaai will receive a Premium Program membership (worth R2999) for free! For more details on what our Premium Program entails, check out how our quit smoking program works.
Ready to commit to joining us? RSVP to our Facebook or LinkedIn event below.